Heart-breaking I know, but supermarket chain Iceland has axed Kerry Katona from fronting its advertising campaigns following allegations that she is taking class A drugs. The News of the World published photos at the weekend that showed Katona allegedly snorting cocaine, and this follows a long train of PR-damaging newspaper coverage for the former Atomic Kitten. Iceland says that it now makes it “impossible” her to continue to work for the company.
Katona has fronted Iceland’s advertising for four years since she won ‘I’m A Celebrity, Get Me Out Of Here’. What surprised me about that though, was that it’s ONLY four years – it seems like decades that she’s been trying (and failing) to get me to visit Iceland! In that time, she’s hardly been out of the press and the gossip mags for a variety of personal reasons, including battling drink and depression, and her wildly fluctuating weight.
So it’s maybe something of a surprise that Iceland has taken such a long time to end their working relationship. Paying a celebrity who attracts far more bad PR than good large sums of money in advertising fees would seem like folly. A spokesperson for the chain said: “She has been through some tough times in her personal life. We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with.” The company also said that it would help her get support for the drug addiction if she needed it.
So what now for Iceland and for Katona? I for one wish her the very best and hope she gets her life back on track. But I can’t help being relieved that I won’t be seeing her telling me that ‘Mums go to Iceland’ anymore. I suppose that job will fall to Coleen Nolan…