Twitter, as has been said many, many times, is all about the conversation. It’s about engagement and it’s about human relationships. Hundreds of tools have been developed to facilitate ‘the conversation’, from platforms such as Seesmic and Hootsuite to help manage followers to analytical tools such as Klout and Twitalyzer to assist in analysing how well you’re influencing people. The majority of these tools are, to varying degrees, helpful. But occasionally one pops up that makes no sense whatsoever. Enter an email I received last Friday…
On first glance, it looks a truly awful idea. But on second glance, well…it IS a truly awful idea. Totally ignoring the “can’t be bothered to update” line (*sigh*), it displays a total lack of understanding of what Twitter is and how it works. The concept of broadcasting a huge amount of unedited, duplicate content over which you have no control does nothing more than add to the ‘noise’ on Twitter. It is, in effect, spamming the very followers who you supposedly value – it offers no original opinion, thought or insight and it doesn’t enrich their lives. And what about ‘the conversation’?
tweetmeme_source = ‘ThePaulSutton’; tweetmeme_url = ‘http://tribalboogie.blogspot.com/2010/04/when-does-social-media-tool-make-social.html’;
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