If you listen very carefully you can hear a rumble. It’s a guttural noise far off in the distance that you’re probably not even aware of. Like the stampede of a hundred elephants across the savannah. But it’s there. And it’s ever-so-slowly getting closer, becoming louder. That, my friend, is the sound of an uprising. A disturbance in the force of public relations, if you will. And it’s happening because a lot of people are getting very peed off with the way traditional PR folks seem set on a path of self-destruction.
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