Facebook is under fire over privacy concerns. The fail whale seems to be making more appearances on Twitter. The entire social networking space is full of inane noise from this person who “needs a holiday” and that person who’s “just become mayor of Bill’s Cafe”. Go on holiday then. And congratulations; Bill will be proud.
This is nothing groundbreaking. But it does strike me that this ‘definition’ explains the divide between those who ‘get’ social media, and those who don’t; those who love it, and those who loathe it. And those organisations that genuinely want to be a part of it, and those that feel that they’ should’ with no real justification or those that simply don’t. As social media professionals we can bang on all we like about how to get the most from a blog, or why we should leverage MySpace, and undoubtedly still will. Me included. But it all comes back to sharing.
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