A year and half ago, Twitter was the big new thing in social media. Driven by heavy publicity around celebrity take up, microblogging exploded onto the social scene. Nine months ago it was geo-location’s turn to become the pin-up of digital geeks, and it has since been Foursquare’s turn in the limelight as the social technology of the future. And now, at long last, music streaming is catching up with the social web in the form of Spotify, the cloud-based peer-to-peer music streaming service that enables unlimited streaming of music from most record labels as well as importing from local files and iTunes. So the question is: will Spotify become the new Foursquare (which is itself the new Twitter)?
- Any club, restaurant or bar can create its own playlists of the kind of music it plays at its location, sharing with customers, encouraging subscriptions and engaging online
- Office-based businesses can involve staff in devising playlists to share with friends, colleagues and contacts, increasing teamwork and motivation, and demonstrating the personality behind the corporate mask
- Retailers and web businesses can invite clients and customers to submit their own tracks and playlists in competitions
- Social media integration means that any organisation with an active Facebook page or Twitter profile can publish music and involve fans and followers
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