A recurring theme throughout this blog since I started it about six months ago has been my worry and at times frustration with the way that the PR industry is progressing. Or not progressing, as the case may be. On more than one occasion I have had to take a step back and stop myself venting in furious anger at events I have witnessed and things I have read online that have made me want to rip my own teeth out, one by painful one.
I’ve questioned whether PRs really have the skills and technical knowledge to meet the challenges of social media; whether digital media PR figureheads are the natural leaders of a new order; and whether, given the increasing impact of the social web, those agencies that are leading the way need a new identity to distinguish them from the out-dated pack stuck in their Dickensian ways. But at the end of the day, no-one likes a whinger, and so I’ve always tried to be constructive with my opinions; to encourage thought and stir debate. I don’t have the answers, after all. But I know some people who, collectively, just might…
I am extremely delighted to announce that on this very blog over the coming weeks (and hopefully months) I will be featuring a number of progressive, intelligent, knowledgeable and like-minded individuals (gods, if you will…) working in leading PR and communications roles on both sides of the Atlantic who have agreed to voice their opinions on the PR industry, social media integration and the future of communications. The series will take the form of answers to set of standard (and hopefully challenging) questions, and I guarantee that these guys have far more insightful, intelligent, interesting and valuable comment than I can ever muster.
At the same time, I’m pleased to announce that I’ll also be running a series of posts from those new to the industry. These guys are either final year students in PR and communications, recent graduates or people a year or two into their careers who will have a very different view, I suspect, to those of us fifteen years down the line. They’re the digital natives and they’re the future of our industry. As such, I believe we should listen to them.
It should make a fascinating ongoing series, with different views and opinions from masters of the game as well as those new to the PR world. Over the next week or so I’m taking a blogging and Twitter hiatus as my wife and daughter are demanding my full attention on holiday. Which is fair enough! But if you work in PR/comms/social media, make sure that you don’t miss out on the start of what I hope will be an extremely informative series and please subscribe now.
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