#FlockFriday: an ongoing series of weekly interviews with progressive, intelligent, knowledgeable and insightful communications professionals who want to address the issues in the industry and make a real difference to its reputation and its future. 1 topic, 6 questions, a number of thought leaders…
Chris Hall was one of the first people I started following in earnest on Twitter and is a relentless supplier of useful links and information. Extremely knowledgeable about the social web and the way this should integrate with conventional communications strategies, he blogs at Cowbell and is one of the founders of #themeet140, a series of casual networking events that enables the social media and communications Twitter community to meet up offline. He’s also a football fan who loves a glass of fine wine.
Instead of competing with each other, PR companies need to see what’s going on outside their walls.
My advice would be find your niche, develop your skills set and look to embrace all areas of communications. This does not mean you are now a social media agency any more than you are an advertising one, but you must understand all areas of marketing and communications otherwise you’ll get left behind. No-one is suggesting every PR company or indeed every client must be involved in the new social media landscape but you owe it to yourselves and clients to understand and feel comfortable with it. If things don’t change then agencies will simply have their niche as a ‘traditional PR’ company but the size of that market will be much smaller than the other
Recent #flockfriday posts: Lauren Fernandez
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