In my last post, I cited the case of a client that is suffering from a nasty case of ‘bullying’ on Twitter, and I asked whether the social web is a breeding ground for negativity. There is, after all, no real code of conduct when it comes to honesty across blogs and forums. And I also questioned the motives of those who are persistently negative online: why? Desperate to make a point? Inferiority complex? This post will focus on another area of negativity: not that of content, but of tone.
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