#FlockFriday: an ongoing series of weekly interviews with progressive, intelligent, knowledgeable and insightful communications professionals who want to address the issues in the industry and make a real difference to its reputation and its future. 1 topic, 6 questions, a number of thought leaders…
If you don’t know the name Adam Vincenzini, then you’re probably not on Twitter and probably don’t follow the UK social media sphere. He may look like the bouncer at your local club at 2am on a Sunday morning, but Adam is probably the most personable, friendly and helpful person I’ve ever come across online. He’s developed an awesome reputation as a truly progressive, insightful and knowledgeable individual, and is respected and admired by an army of devoted followers. He blogs at TheCommsCorner and is the co-founder of #commschat on Twitter. Adam is also the compere of the Social Collective conference in September. But that’s enough of the platitudes, over to Don Vincenzini…
There are pockets within the industry challenging the traditional model, creating environments that lend themselves to better performance (and resulting relationships) but deviating away from the norm isn’t everyone’s cup of tea. The industry still has the skills, but more lateral thinking is required to give the right people more opportunities to make connections with the right message carriers.
We now operate in a truly real-time environment and instead of being scared we should embrace the opportunities being presented. YouTube is an amazing content delivery channel. Twitter is an incredible engagement platform. The developments we’ve seen and will continue see will only make our jobs more fulfilling. Let’s just get on with it.
I think the solution is quite simple. Take personal pride in what you do, remember you are part of a community, and treat all people, whether there’s anything in it for you or not, equally. Remember clients are the ones we need to make happy first – not award panels and judges (although they have their place too). Individuals need to show leadership when they start to see behaviour that isn’t fitting of the hard working majority, but be tactful about it. If we all step up a bit, the flow on effect would be pretty profound I reckon and begin to permeate the mainstream a little. Or, go do something else – we are very lucky to be doing what we do, maybe we all need to do more to show we appreciate it.
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