This is a guest post by Kate Spiers
When you work with social media, use social technologies every day and think and act socially as a matter of course, it’s easy to forget that we’re actually in a minority of super-users right now. There’s nothing more sobering, however, than taking a step back and preparing to lead a client gently into our very social world.
What comes naturally to us may be a mystery to others. The tools we confidently use, link together and employ on-the-fly are viewed with trepidation by some. And at times it can be really hard to explain something that feels so intuitive, we do it completely naturally and spontaneously. It’s these clients – the ones who want to know more but don’t know where to start, who have few preconceptions and plenty of questions – who can teach us so much. Because they force us to re-examine all over again why we do this.
Kate Spiers is a strategic PR and marketing director with a deep interest in all things social web. She’s also one of the co-founders of Social Me, a blog dedicated to exploring social media motivations, behaviours and attitudes.
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