Prompted by an article in PRMoment that posed the question as to whether PRs with loads of Twitter followers are better at their jobs, I had an interesting conversation with Matt Anderson last week around the value of Twitter in a professional capacity. Matt asserted that he thought that PRs could learn a thing or two from SEO and digital professionals. This is something that, from the point of view of someone working inside PR, I totally agree with. But it also made me ask whether PR, SEO and social marketing will all come together in some shape of form within the next few years?
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