Social media and television have thus far been uncomfortable bedfellows. Mr Social Web has been doing his best to encourage Miss TV into a union, but she’s always seemed to have a headache. As we’re fast coming to the time of the year when predictions for the next 12 months are abundant, however, I’m going to be among the first to stick my head above the parapet and forecast that 2011 will be the year when the two finally come together to make a beautiful baby: social television. And I’m not talking about TV invading the internet, I’m talking about the opposite; the social web invading the 36” HD plasma TV you watch every day.
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