Facebook has changed radically over the last 18 months. A minor tweak here, a minor tweak there and before long you have a platform that, though it looks much the same to the user, operates in a vastly different manner. What has changed most about Facebook is the psychology of using the site; how we interact with updates and our motivations in doing so. And page administrators must invest time and energy into getting to grips with these pivotal changes in order for their fan pages to be successful.
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