I blogged recently that page administrators must invest time into understanding the psychology of Facebook users, and that virtually all page interaction happens in the users own newsfeed unless there is a good reason to revisit a page. And with this specifically in mind, the importance of scheduling page updates takes on huge relevance. If a tree falls down in Facebook and no-one’s there to hear, it really does make no sound!
I’ve carried out a study via this blog, Facebook and Twitter that provides some answers to these questions and promises to help administrators devise more effective content strategies for their pages. It suggests that the best times to post new content on your Facebook wall are weekday mornings before noon (when 42% of people are most likely to login), weekday evenings after 6pm (one in three people login) and Saturday mornings before noon (34% of people login). Lunchtimes and Sunday evenings, times when page administrators I’ve spoken to feel people are likely to be logging into Facebook, are a big no.
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