PR is essentially about reputation management. Which makes us all, ever-so-slightly, control freaks. We like to be in charge of our brands and what people say about them. We like to steer the conversation. And we like to be able to positively influence what people think of them. That was all lovely and wonderful until recently. And then along came blogging. And Twitter. And Trip Adviser. And Facebook. And numerous other social channels where people could say what they like, when they like, how they like. And as PRs, we don’t like that. At all.
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