A couple of weeks back I put out a call for the social communications industry to start sharing and celebrating best practice and success. And this morning I hit upon a fantastic example of engaging social media use from an unlikely source: the Surrey Police.
What might you expect from a police force using Twitter? Something pretty dull, I’d imagine. I can’t say I’ve ever really given them the time of day during my travails around the Twittersphere. But Surrey Police is currently blending seamlessly requests for assistance with road traffic accidents and information on criminals with seasonal jokes and hashtags (#DeckTheCells anyone?). And then, today, a Vanilla Ice-inspired rap warning people of the dangers of icy roads.
It’s a genius use of Twitter that both entertains and informs, and educates while performing a public service and raising a smile. Many, many organisations and brands could learn an awful lot from what Surrey Police are doing, and it’s well worth checking out. Do you have any more great examples of Twitter best practice you’d like to share?
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