The development of mobile devices is changing the face of online shopping. Over 85% of global internet users use the web to make purchases, resulting in a worldwide e-commerce economy worth in the region of $1 trillion.
A new infographic from Dell highlights some of the key changes in behaviour that smartphones and tablets are prompting. And a quick look at some of the key statistics reveals some of the psychology of shoppers using mobile devices.
Incredibly, 81% of smartphone purchases are spontaneous and unplanned. It would appear that the purchase barrier is significantly lower on a tablet or phone than on a desktop computer. And it highlights the importance of having a seamless browsing-to-buying e-commerce presence in order to enable people who are simply checking prices or browsing products to purchase there and then.
“People use their mobile devices to compare prices, check out reviews (a big factor in helping people decided whether to buy or not), and find deals”, explains Dell’s Alan McMahon. “But two thirds of shoppers also use their phone or tablet to make decisions about purchases that they’ll make later on a full-size computer”, he adds, referring to the behaviour of using multiple devices sequentially to shop online.
The other statistic that really struck me was that only 7% of people use social networks for recommendations, at least according to these figures. It’s something I’d seriously question, but if it’s true, where does that leave the social media word-of-mouth evangelists?
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Posted by Paul Sutton