In Spring 2011, Foursquare was the bright new kid on the social media block. BSkyB’s HISTORY TV established a unique partnership with the network to position the channel as an exciting entertainment brand.
I devised a launch strategy that used key influencers to encourage Foursquare users and HISTORY viewers to ‘uncover the history of London’. By checking-in to any of 600 historic locations they could get quirky information, receive special offers and, if they checked in to four different locations, unlock a limited edition Foursquare badge.
HISTORY gained over 2000 social media interactions and coverage on 25 core websites and blogs for the launch. Nearly 10,000 people unlocked the badge in the first month and, most importantly, there was a notable increase in channel subscribers.
The campaign won a CorpComms Digi Award and a CIPR PRide Award.