So it is with a great sense of anticipation and excitement that I can report that not one but two events have been announced in the last week or two that should blow the socks off the UK PR and marketing communications industry in 2014. There will be no naval gazing introspection with these two!
The first is an event that focuses its crosshairs squarely on how PR and communications are evolving and at what professionals need to do to adapt. With modern marketing communications being real-time, multimedia and multichannel, we face a real challenge to master new and emerging technologies, and to learn new skills. FutureComms14 aims to address exactly those challenges.
With a wide-ranging yet focused agenda covering topics including the psychology of why people share stories online, the skills of modern communicators and the future of the media, the event is gathering together the collective knowledge of those at the forefront of the industry. Notable speakers include the likes of Tom Foremski, Robert Philips, Alex Singleton, Stuart Bruce and Neville Hobson.
Personally speaking, I’m delighted that Deirdre Breakenridge is making her first trip to the UK from the USA to keynote the event. Deirdre is someone whose books I’ve read and whose opinions on PR I’ve taken note of for a long time, so to have her speak at FutureComms14 is a real coup for organiser Mynewsdesk.
FutureComms14 takes place on June 18th at The Crystal in London. The full agenda and speaker list is currently being finalised, but there’s a lot more information and ticket details here. Go look. Now!
You can also follow a list of the contributors on Twitter here.
Disclosure: I am assisting Mynewsdesk with formulating the agenda and speaker line up for FutureComms14. However, although the event shares a name with this blog, it is a Mynewsdesk initiative.
Social TV Conference
On a very different but complimentary tack, the second event I’m looking forward to follows the success of its fledgling appearance in January 2013. This year’s Social TV Conference, organised by CloudNine, is anticipated to be a must-attend for anyone interested in how broadcasting, advertising and audience outreach are embracing technology and social media culture.
Last year at Soho Theatre, MTV, Ogilvy, Telescope, Orange, and the now Twitter-owned SecondSync graced the event with their insights, as well most notably the ‘Social TV Godfather’ Matt Locke. This year, the venue moves up a notch to none other than BAFTA, reflecting perhaps that social TV as a concept is now even bigger.
Social TV Conference takes place on 29th September. News as it develops, together with ticket details, can be found here.
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Posted by Paul Sutton