So you want to generate awareness, loyalty and conversions from social media, right? Here’s the big secret in a highly scientific mathematical formula:
Reach = Followers x Engagement
At its core, it’s that simple. And it always astounds me how many people don’t understand this most basic of principles.
I think it’s because of words and phrases like this:
- Brand positioning
- Content strategy
- Business outcomes
They’re all valid. And they’re all important. And, over time, you should layer all of them over that formula. But time and time again I see organisations and the people within them over-complicating social media for no good reason.
How about keeping it simple?
Download my FREE ebook Addressing Facebook Zero now!
Like this post? Subscribe to FutureComms and get it straight to your inbox.
Posted by Paul Sutton