Man, what a crappy state of affairs. Three industries wiped out, just like that. 2015 looks like it’s going to be one hell of a shitty year, huh? Happy Christmas your arse, I pray God it’s our last.
Take the sensationalist headlines created last week around data from Ofcom reporting that UK social media use dropped by 9% in the last 12 months. What about Instagram? Use up. Vine? Use up. Snapchat? Use up. Google+? Err…
The truth is that social media is fragmenting.
The truth is that PR is evolving.
The truth is that SEO is adapting.
And as I see it, that’s an opportunity. It’s a chance for the more progressive and informed among us to think bigger. And wider. And to add real value to the brands and companies we work with and for.
So buy into the hype if you want to. But personally I’m feeling more optimistic about 2015 than I have in a long time. And if you are, let’s do it together!
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Posted by Paul Sutton