With the ever-increasing importance of digital media for public relations and marketing communications professionals, a new set of knowledge and skills has arisen if you want to future proof your career.
A few short years ago, these were ‘nice-to-haves’. Traditional media was chugging along and the old rules still kind of applied. But in 2017 it’s clear that the vast majority of daily newspapers are likely to be dead within three to four years. In addition, people don’t spend much time with the online press, and online behaviour overall has changed.
So this knowledge is now a ‘must-have’. A deal breaker, if you like. The amount of time you, or your company, can wing it is limited. You’re already on The Green Mile.
So without further ado, let’s take a look at seven areas that you have no choice but to upskill in and should invest your time, effort and training budget in if you want a future in PR and communications. [Read more…]