A few months ago I collated and wrote a blog post about the use of new top level domains (TLDs) entitled Does It Matter if You’re a .coffee Rather Than a .com? In it, I canvassed the opinions of seven SEO professionals in my network on the relative merits of new style TLDs over traditional domain extensions. Among the several conclusions were that although Google treats all domain extensions as equal, new TLDs are more difficult to rank due to less trust from internet users.
So the views of Maris Callahan caught my eye. In the very interesting article below, Maris cites examples where creative use of new TLDs can increase marketing reach, word of mouth and lead generation. It’s an approach I very much like. Leave a comment to let me know what you think. [Read more…]