On 27th April, world-leading public relations influencer and author Gini Dietrich is making her first ever appearance at a UK event. She’s been a regular on the US speaking circuit for years, and will be talking about digital communications strategy and the PESO model, which she introduced in her 2014 book, ‘Spin Sucks: Communication and Reputation Management in the Digital Age’. Ahead of her UK debut, I asked Gini to explain a bit more about PESO, what it is and how it works.
At Digital Download, Gini is taking part in an open Q&A about digital communications strategy where you’ll get the chance to put your own questions to her. Tickets are on sale now, but there are only a small handful left so if you’d like to talk to Gini, book quickly! [Read more…]