thepaulsutton

Social Media for Charities: Where Next?

Social Media for Charities: Where Next?

The #nomakeupselfie and #icebucketchallenge phenomena this year raised huge amounts of money for charity. But have they inadvertently made the charity social media environment much, much tougher? Such was the success of both trends that charities everywhere are investing time and effort into spotting the next big thing, or alternatively, trying to come up with […]

What’s the Point in Measuring Business Outcomes?

What’s the Point in Measuring Business Outcomes?

The PR industry doesn’t need to bother measuring business outcomes. After all, lead generation and sales are marketing’s job. So, you know…sod it. I paraphrase (heavily), but that’s the general gist of an article that caught my attention last week entitled ‘What PR Metrics You Shouldn’t Measure’. The piece, penned by widely-regarded American author Christopher […]

B2B & B2C Social Media are like Chalk & Chalk

B2B & B2C Social Media are like Chalk & Chalk

Before the advent of the internet, broadcast media, newspapers and the printing press, business was done person to person. If I wanted to sell my latest hand-crafted spinning wheel or my daily baked bread, I’d do so face to face with the person who was buying it. It was pretty simple, really. Now fast forward […]

5 Critical Trends in Digital PR You Need to Act On

5 Critical Trends in Digital PR You Need to Act On

Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. […]

Breaking the Cycle of Crap Media Relations

Breaking the Cycle of Crap Media Relations

This is a guest post from Chris Owen, Tech Director at Grayling UK.  Late last week I saw a couple of tweets from Chris that kicked off a minor scuffle about the way the PR industry is perceived. It’s long been a major bugbear of mine and I may have had the odd rant about it myself, […]

Have We Really Learned Absolutely Nothing From Kenneth Cole?

Have We Really Learned Absolutely Nothing From Kenneth Cole?

Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in […]

A Lesson in Storytelling. From Pink Floyd.

A Lesson in Storytelling. From Pink Floyd.

About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a […]

When Blogger Outreach Gets Weird. Really Weird.

When Blogger Outreach Gets Weird. Really Weird.

Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to […]

The Future of Communications: Women?

The Future of Communications: Women?

It pains me a little to write this. I’m a bloke who works in an office with three other men and over 20 women. It’s not unusual in the PR industry for guys to be outnumbered five to one. Nor is it an issue. I may have, in the past, been known to post the […]

Video: The Future of Communications

Video: The Future of Communications

Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected technologist Neville Hobson and PRCA Digital Group head Danny Whatmough, it was a teaser for the highly anticipated FutureComms14 event, organised by Mynewsdesk. […]