thepaulsutton

Does Sainsbury’s Christmas Chocolate Leave a Bitter Taste in Your Mouth?

Does Sainsbury’s Christmas Chocolate Leave a Bitter Taste in Your Mouth?

Christmas TV advertising isn’t generally intended to be divisive. The aim is to make you feel all warm and fuzzy about a brand or a store so you go out and buy a shedload of festive stuff from them. But this year’s Sainsbury’s advert has seriously divided opinions. Over the weekend I encountered not one but […]

Could Crowdsourcing Have Saved Samaritans Radar?

Could Crowdsourcing Have Saved Samaritans Radar?

Crowdsourcing is hardly a cutting edge concept anymore. The ability of organisations and even individuals to gain input into developing ideas has never been easier. So why on earth did the Samaritans have to pull the Radar app, which was intended to help those suffering from mental health issues, after less than two weeks due […]

Is Reach the Red Herring of Social Metrics?

Is Reach the Red Herring of Social Metrics?

When it comes to measuring social media campaigns, there are 101 different social metrics we can use. Some, like fans and followers, mean very little outside of their place in whatever network you’re measuring. Others, like leads or conversion rates, matter an awful lot in a far wider sense. But what about ‘reach’? For me, […]

Social Media for Dummies

Social Media for Dummies

So you want to generate awareness, loyalty and conversions from social media, right? Here’s the big secret in a highly scientific mathematical formula: Reach = Followers x Engagement At its core, it’s that simple. And it always astounds me how many people don’t understand this most basic of principles. I think it’s because of words […]

Social Media for Charities: Where Next?

Social Media for Charities: Where Next?

The #nomakeupselfie and #icebucketchallenge phenomena this year raised huge amounts of money for charity. But have they inadvertently made the charity social media environment much, much tougher? Such was the success of both trends that charities everywhere are investing time and effort into spotting the next big thing, or alternatively, trying to come up with […]

What’s the Point in Measuring Business Outcomes?

What’s the Point in Measuring Business Outcomes?

The PR industry doesn’t need to bother measuring business outcomes. After all, lead generation and sales are marketing’s job. So, you know…sod it. I paraphrase (heavily), but that’s the general gist of an article that caught my attention last week entitled ‘What PR Metrics You Shouldn’t Measure’. The piece, penned by widely-regarded American author Christopher […]

B2B & B2C Social Media are like Chalk & Chalk

B2B & B2C Social Media are like Chalk & Chalk

Before the advent of the internet, broadcast media, newspapers and the printing press, business was done person to person. If I wanted to sell my latest hand-crafted spinning wheel or my daily baked bread, I’d do so face to face with the person who was buying it. It was pretty simple, really. Now fast forward […]

5 Critical Trends in Digital PR You Need to Act On

5 Critical Trends in Digital PR You Need to Act On

Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. […]

Breaking the Cycle of Crap Media Relations

Breaking the Cycle of Crap Media Relations

This is a guest post from Chris Owen, Tech Director at Grayling UK.  Late last week I saw a couple of tweets from Chris that kicked off a minor scuffle about the way the PR industry is perceived. It’s long been a major bugbear of mine and I may have had the odd rant about it myself, […]

Have We Really Learned Absolutely Nothing From Kenneth Cole?

Have We Really Learned Absolutely Nothing From Kenneth Cole?

Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in […]