Common sense dictates that any independent consultant should do their absolute best on each and every project. But there’s another way of looking at it in the wake of Brexit that leaves me feeling uneasy.
Call me arrogant, but I believe I’m pretty damned good at what I do. I’ve got a string of happy clients from both before and after I set up as an independent digital communications consultant, I’ve won numerous awards for social media campaigns I’ve devised and activated over the last five years, and (I think) I’ve gained the professional respect of a lot of people I admire.
Put it this way: I’ll take the Pepsi challenge with your current digital media consultant any day of the week!
But as I approach the end of my second year working as an independent professional and reflect on what’s gone well and what’s gone not-so-well, it occurs to me that maybe ‘being pretty damned good’ isn’t necessarily, well, a good thing.
Let me explain. [Read more…]