Last night I had the huge pleasure of speaking at a PRCA Ignite event about digital creativity. The brief for the event was, let’s say, ‘open’.
“Come and speak about digital creativity”, they said.
“What about it?”, I asked.
“That’s entirely up to you”, they responded. “Interpret it as you like.”
Ignite talks take place the world over and have a rather unique format. Each speaker is given 20 slides – no more and no less – and is strictly limited to five minutes. Each slide forwards to the next automatically after 15 seconds. Unlike normal presentations, the speaker has no control over when the slides change, so it’s quite an intense (but fun) experience.
So anyway, I chose to talk about the psychology of the creative process, why brainstorms suck and how to implement effective digital creativity in your team.
And showering. There was repeated reference to showering.
Here’s my presentation in full with the ‘script’ below. (For anyone who was there, yes I had a script. Who knew?!?) I hope you find it useful and thought provoking. [Read more…]