Tag Archive | Facebook

5 Corporate Facebook Lessons from an Indie Band [Case Study]

5 Corporate Facebook Lessons from an Indie Band [Case Study]

This week, rock band Embrace’s eponymously-titled new album entered the UK chart at number five. Which is quite an accomplishment for a band that sunk without trace eight years ago and whose last album, ‘This New Day’ released in 2006, really wasn’t that great. So what on earth does this have to do with PR, […]

[ebook] Addressing Facebook Zero: a new era for Facebook marketing

[ebook] Addressing Facebook Zero: a new era for Facebook marketing

Over the last couple of months there has been an increasing sense of frustration and, recently, desperation with Facebook as a marketing channel. It’s long been understood by Page administrators that they could expect to reach a maximum of only 16% of their fans with any given status update. But Facebook threw the cat among […]

Facebook’s New Look and 3 Social Layout Tips

Facebook’s New Look and 3 Social Layout Tips

This is a guest post by Rob Sutter. Just recently, Facebook rolled out its newest layout; something that I am sure most social media enthusiasts have grown accustomed to. After all, it seems like every other week there’s something different on a particular site where there’s a massive audience, so news like this isn’t totally surprising. […]

Facebook, Maslow & the Psychology of Social Media

Facebook, Maslow & the Psychology of Social Media

A couple of years ago, Boston University released the results of a study into the psychological aspects of why people use Facebook. It looked at how Facebook specifically, but in a wider sense social media in general, fits into the context of human needs. The research concluded that, in line with Maslow’s hierarchy of needs, […]

3 Steps That Will Completely Transform the Way You Use Facebook

3 Steps That Will Completely Transform the Way You Use Facebook

Over the Christmas holiday I had something of a social media-related epiphany. With space and time to observe Facebook from a distance, it hit me just how overrun my newsfeed had become with irrelevant nonsense, and how many of the people and Pages I really wanted to hear from simply weren’t showing up at all. […]

20 Awesome Tools, Apps, People & Resources to Watch in 2014

20 Awesome Tools, Apps, People & Resources to Watch in 2014

As the new year gets under way, I thought it might be useful to take a look at some of the people and resources that have been positively impacting my working life over the last few months and which will give you a kick start in 2014. I’d dearly love your input too, so please […]

Stats that Explode the Myth that Facebook Promoted Posts Suck. (Maybe)

Stats that Explode the Myth that Facebook Promoted Posts Suck. (Maybe)

With Facebook becoming an increasingly pay-to-play platform for brands, Page administrators are often left with little choice but to use the promoted posts function in order to reach the very people who’ve signed up to get their news and updates. Promoted posts are widely rounded upon for being extortionately expensive, especially when compared to standard […]

Why Facebook Really Doesn’t Give a Toss that You Hate It

Why Facebook Really Doesn’t Give a Toss that You Hate It

If you’re an admin of a Facebook page, you’ll more than likely be growing more and more pissed off with the way the site is developing. Advertising has gone from being an optional extra to being a front-and-centre, in-your-face necessity if you want to communicate with the community you’ve lovingly cultivated over the last few […]

The Social Media Brand Winners (and Losers) in Fergie’s Retirement

The Social Media Brand Winners (and Losers) in Fergie’s Retirement

Brand-jacking. Agile marketing. It’s the latest and greatest thing in social media marketing. Coral bookmakers got it spot on last summer when Robin Van Persie left Arsenal with a fast response on-the-ground stunt, and Oreo nailed it when the lights went out at the Superbowl with a now near legendary tweet. And yesterday, as the […]

Is Your Password Obsolete?

Is Your Password Obsolete?

In the last week or two I’ve been playing with different password protection services as I’ve been acutely aware for a while that, for someone who should know better, my web security has been pretty poor. I’ve now started using LastPass to manage my online passwords and increase my security. So when I was sent […]