A couple of weeks ago I published a post looking at topic areas you must have an understanding of if you want a future in PR. It covered things including online behaviour, link building and the intersection of different types of digital media.
This post builds on that by identifying not just areas you need a working knowledge of, but specific things you need to learn how to do in order to future proof your career in public relations and communications.
As I said in that first post, the amount of time you can continue to wing it is getting less with every passing week. Within a very short year or two this stuff will be mandatory and, without wishing to sound melodramatic, if you don’t step up to the mark, someone else will.
[UPDATE: After publishing this post I read a short piece on City A.M. that demonstrates the convergence of marketing disciplines perfectly. At the Brighton SEO show there were sessions on branding, content marketing, influencer relations and psychology, among others.]
I hope you find this list useful to help identify areas in which you need training or need to upskill, and into which you need to invest your time and training budget. Please don’t hesitate to contact me if you’d like to discuss further.
So here they are. The 9 key things you need to know how to do for a future in PR. [Read more…]