So you’ve started reading this blog post. Why? Ask yourself that question – what drew you to want to read it? Was it the implication that you’ll learn something about social media? Are you a Labour party nut? Or are you anti-Brown? Your motivation may be one of these or it may be something entirely different, but the simple answer as to why you’re reading this post is the headline.
Anyway, if you’re still here (you must be mad after that second paragraph), the sole purpose of a title is to get potential readers to read the first line of the post. Or so said David Ogilvy in his modestly-titled copywriting bible ‘Ogilvy on Advertising’. And, like I say, who am I to argue? And if you’ve got this far, or even if you gave up when I said (in which case you’re not reading this – does a falling tree make a sound in the woods if there’s no-one there to hear it?), then this particular blog post headline did its job – it got you to (at least start to) read. Why?
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