We’ve all seen ‘five rules of this’ and ’ten things you must do’ for that lists, and most of it’s utter dross. But when I saw this on Facebook courtesy of my friends at Crowd Media, it made me sit up and take notice, so I thought it was worth sharing on.
There’s a lot of rubbish talked about social communications and it’s easy for the less-experienced professional to flounder if they take notice of the wrong advice. But this little graphic is an excellent guide for novices and a great reminder for seasoned pros.
There’s so much good stuff in here that it’s hard to pick out a couple to focus on. But if my hand was forced, there are three that stand out for me. “Everyone says that they don’t want to be marketed to. Really, they just don’t want to be talked down to” and “solve problems for people who talk about you, even if they don’t address you” perfectly sum up a great approach to social media, for me.
Treat and talk to people as human beings and not only will they respect your organisation for it but they’ll be open to your messages as you’ll be delivering them in the right manner and the right environment. And “not everything will work, and that’s fine” is succinct and accurate. No-one really knows what will work and what won’t on social media; sometimes the stuff you think will fly bombs, and sometimes unexpected things really take off. It’s OK to fail occasionally.
Would you add or remove anything from this graphic?
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Posted by Paul Sutton