When someone follows through on a bet that he will change his name to ‘Public Relations’ if a friend can get more Twitter followers than him, you know he’s either very passionate about the industry he works in or he’s a little, um, ‘unbalanced’. Or both.
So when Rich Leigh (sorry, I mean Public Relations) announced he was publishing a book about some of the rubbish that is written and spoken about the industry he is named after, it immediately piqued my interest. And I have to say, it doesn’t disappoint.
Myths of PR covers 18 commonly-held beliefs and misconceptions about the industry, from ‘all publicity is good publicity’ to ‘PR is all spin’ to ‘you have to be an extrovert to succeed in PR’. It tackles them head-on and in clear, easy-to-read and understand language. [Read more…]