Social Media is Dead

Everything is Dead!

Social media is dead! announces Ofcom. PR is dead! proclaims Robert Phillips. SEO is dead! screams Business2Community. Man, what a crappy state of affairs. Three industries wiped out, just like that. 2015 looks like it’s going to be one hell of a shitty year, huh? Happy Christmas your arse, I pray God it’s our last. Only…it’s not. Take […]

A Masterclass in Influencer Engagement

A Masterclass in Influencer Marketing [case study]

There have been books written on influencer marketing. Long and complex books. Books that talk about context, strategy, the buying cycle, monitoring, evaluation, ROI and much, much more. In this post, I’m going to save you the time of reading them* with one, powerful example. Emily Leary is one of the very top parent bloggers […]

When PR Stunts turn into PR Disasters

When PR Stunts turn into PR Disasters

PR stunts are notoriously risky. By their very nature, as the risk increases, the potential reward increases. But so does the chance of something going wrong. At one end of the scale, the risk is simply that the stunt will flop and won’t generate any publicity. At the other is the potential for the stunt […]

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Are these the Worst Promoted Tweets Ever?

“Is this actually real?!” That was my response when a friend of mine, Stephen Waddington, tweeted a screen grab of a promoted tweet that had appeared in his timeline on Sunday. And as promoted tweets go, it’s a gem. At the time, I laughed and shrugged it off. Until Monday, when another friend, Michael Taggart, […]

Social Media for Charities: What Next?

Social Media for Charities: Where Next?

The #nomakeupselfie and #icebucketchallenge phenomena this year raised huge amounts of money for charity. But have they inadvertently made the charity social media environment much, much tougher? Such was the success of both trends that charities everywhere are investing time and effort into spotting the next big thing, or alternatively, trying to come up with […]

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5 Critical Trends in Digital PR You Need to Act On

Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. […]

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When Blogger Outreach Gets Weird. Really Weird.

Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to […]

Addressing Facebook Zero

[ebook] Addressing Facebook Zero: a new era for Facebook marketing

Over the last couple of months there has been an increasing sense of frustration and, recently, desperation with Facebook as a marketing channel. It’s long been understood by Page administrators that they could expect to reach a maximum of only 16% of their fans with any given status update. But Facebook threw the cat among […]

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SEO, PR or Advertising Agency: Which is Best for Social Media?

If you’re a brand with a social media requirement and you’re looking to hire agency support, you have several options open to you. Pretty much every marketing agency now offers social communications as a service: you could go down the PR route, the advertising route or the SEO route. But what’s the difference? What can […]

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3 Steps That Will Completely Transform the Way You Use Facebook

Over the Christmas holiday I had something of a social media-related epiphany. With space and time to observe Facebook from a distance, it hit me just how overrun my newsfeed had become with irrelevant nonsense, and how many of the people and Pages I really wanted to hear from simply weren’t showing up at all. […]

Real Time Marketing

Have We Really Learned Absolutely Nothing From Kenneth Cole?

Have We Really Learned Absolutely Nothing From Kenneth Cole?

Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in […]