Digital Media Consultancy |
Digital Media Consultancy |
ROI-Focused Strategy
I specialise in digital and social media consultancy focused on marketing communications strategies that impact your customers’ behaviour: their attitudes, their beliefs and their opinions. Working together, we can ensure that such behavioural change affects their purchasing decisions and impacts the buying cycle.
I believe that fostering direct relationships with your customers and stakeholders can bring huge value to your brand or organisation. And I believe that digital and social media are absolutely the best way you can achieve this.
In an age where everyone has a Facebook page, an Instagram profile or a blog, the direct relationship between your organisation and its audiences has never been so close or so important.
A Project-Based Partnership
As an awful lot of companies will attest, however, it’s not as easy as it sounds. Many brands have come unstuck at the hands of declining organic reach, poor engagement, low conversion rates, increasing advertising costs and simple lack of direction.
Strategy should form the backbone of everything you do on digital and social media, whether it’s choosing the right platforms, devising content that resonates with your audience, or attracting that audience in the first place.
I work on short-term projects to give you maximum freedom and value. You won’t find a list of consultancy ‘products’ on this website as I’m not trying to sell you something you don’t want or need. I like to work in partnership with my clients and as an extension of their teams.
If you’re looking for digital marketing consultancy to help build your business through digital channels, to evaluate the potential of the market or to progress your social media marketing to the next level, I can help. Maybe you’ve got a specific campaign that you’d like some expert assistance with or creative input to? Or maybe you need to reassess how you’re using social media to talk to customers and prospects? Either way, get in touch!
Consultancy Services I Provide Regularly Include:
DIGITAL MARKETING STRATEGY
SOCIAL MEDIA AUDITS
CAMPAIGN PLANNING & IMPLEMENTATION
SOCIAL MEDIA ADVERTISING & GOOGLE PPC
MEASUREMENT & EVALUATION STRATEGY
DIGITAL TRANSFORMATION & TECH TRENDS
Business or agency?
Don’t take my word for it!
I’ve found it very difficult to find the right social media help, but Paul is a gem. He simply gets it. And he’s able to communicate practical tips & advice that can quickly be put to use. Paul helped us from strategy & campaign planning to tactical execution & results measurement. He’s an excellent advisor & pushes his clients to always do better.
Paul McDermott
Head of Ecommerce, Poundland
Paul was bought on-board to deliver a digital programme centred around running The Spice Tailor's social media platforms. He was brilliant to work with. As well as implementing the entire social media programme, he also helped to educate the client on what a solid, effective social media strategy looked like & he handled this beautifully. Paul is one of the most savvy, supportive & creative people I've worked with & he delivers real results
Imogen Holmes
Brand Consultant, The Spice Tailor
You may not always agree with Paul’s counsel, but you will always know he’s leading you down the right path. A communicator who has evolved with the digital age, Paul will take you out of your comfort zone, make you try new things & become less risk averse. Working with Paul will set you far ahead of your competition.
Gini Dietrich
CEO, Arment Dietrich
