Social Media Coaching |
Social Media Coaching |
The Executive Reset Programme
There was a time when executives could delegate LinkedIn and social media to the company account or junior team members. But as social media algorithms have evolved, those days are long gone. Today, C-Suite leaders need tailored social media coaching to stay relevant and impactful online.
If you’re reading this, you likely understand the importance of a strong digital presence. As a senior leader or someone who supports one, you know that senior management plays a crucial role in building and maintaining a company’s reputation. Leveraging social platforms at this level offers unmatched reach, engagement, and value.
This demand for executive-level social media strategy explains the recent influx of “LinkedIn Coaches.” You can hardly move on LinkedIn now without a specialist coach touting their personal branding wares to you.
If your goal is to become an “influencer,” there are plenty of options out there. And I’m probably not the right person for you. But if you’re focused on achieving real business objectives through strategic digital engagement, keep reading.
What it Is
✅ A 6-8 week programme of one hour sessions focused on boosting an executive level individual’s digital presence from a business perspective
✅ A method of identifying proper business goals and putting steps in place to achieve those
✅ A way of building confidence to be your authentic self and use your own voice within an online business setting
✅ A pragmatic approach that considers the time and resources you have available and the content types you are drawn to
The Reset programme is part 1-2-1 coaching, part training and part workshop. It most probably will involve LinkedIn, but could incorporate a website presence or a podcast or anything else that contributes to your digital presence.
What it Is Not
❌ A personal branding exercise that creates reach but no impact
❌ A way of building huge numbers of followers for the sake of having huge numbers of followers
❌ Something that encourages you to post content you’re not comfortable with in a format you’re not comfortable with
The Reset programme is about making digital media work uniquely for you and how you work.
Interested?
Every Reset programme is designed around the individual. As it is bespoke, the exact course content and timeline is variable, but you can expect something roughly akin to the following:
WEEK ONE: DISCOVERY
Introductory call to dig into what you do, define what you want to achieve, discuss how your digital presence plays into that and exercises to get you thinking
WEEK TWO: VALUES
A detailed look at your values, how you wish to be perceived and the types of content you are drawn to, and the production of a personal summary for you to keep and refer back to
WEEK THREE: AUDITS
An audit or your digital presence and a workshop session designed to get that looking first class
WEEKS FOUR & FIVE: TRAINING
Training around elements such as algorithms, tone of voice, personality, types of content and engagement, with homework set to start the active phase of the programme
WEEK SIX: REVIEW
Complete review of all coaching, training and practical activities to date, open discussion about ways forward, strategic planning and homework set to continue practical application
WEEK SEVEN: IMPLEMENTATION
Review of strategic plan, adaptations according to requirements, goal setting, activity planning, and the production of a completed personal plan for you to keep and refer back toDon’t take my word for it!
Paul is a fantastic trainer because of his rounded experience and background. I really value the depth of his experience not only in digital marketing and social media, but also in public relations and more traditional communications. He understands how everything works holistically.
Kate Hartley
COO & Co-Founder, Polpeo
You may not always agree with Paul’s counsel, but you will always know he’s leading you down the right path. A communicator who has evolved with the digital age, Paul will take you out of your comfort zone, make you try new things & become less risk averse. Working with Paul will set you far ahead of your competition.
Gini Dietrich
CEO, Arment Dietrich
Working with Paul was a really refreshing moment in my career. He is a rare breed of social and digital consultant in that his straight-talking approach and unwavering commitment to not doing the expected has been game-changing. He is a hugely talented individual who is highly respected within the industry.
Kate Gibson
Managing Partner, Cirkle
