This article first appeared on Lucy Thorpe’s blog as part of #BeMyGuest month
Stefani Germanotta’s “real skill lies in the creation of brand Gaga”. So said Lucy Thorpe of Lady Gaga on her blog recently, and never has a truer word been written. A year ago, very few people other than ardent clubbers had heard of Lady Gaga. When her debut single, Just Dance, hit the number one spot in both the UK and the USA in January 2009 however, the world of music would never be the same again. Just over 12 months later and the Gaga brand is ubiquitous – the music is everywhere, there are huge sponsorship deals, and there are Gaga product lines for Universal’s Beats By Dre headphones, Viva Glam cosmetics and even Polaroid.
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