This article first appeared on Willoughby PR’s blog as part of #BeMyGuest month
One of the biggest objections to social media raised by the managers of SMEs (small and medium enterprises) is that it isn’t relevant to their business. This crops up time and time again whether the business in question is consumer or trade facing, but my belief is that this is driven by a lack of understanding of what social media is and the power it has, rather than simply ignorance. There is a belief among SMEs that you need the PR budget of Coke and the creative inspiration of Compare The Market in order to delve into social media. But this simply isn’t true.
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