The word on the street is that Stella Artois is about to launch a big offensive on social media next week along the lines of a huge ‘casting call’. I’ve heard that my favourite beer brand is going to audition men via webcams to play ‘the King of Cannes’, Jacques d’Azur, in a film that will be premiered at the Cannes Film Festival.
Men will be able to audition online opposite the leading lady, and will then get their audition scene uploaded to a Cannes Casting Call website finished to cinema quality. How brilliant is that?! They can then share the film with their friends across the likes of Facebook and Twitter as well as being judged by peers and a panel of cinema experts. The best budding actor will star in a final film made by Stella Artois and screened at Cannes.
Happy with that? Well, it goes further! The winner will be invited to attend the film premier in Cannes at a Jacques d’Azur mansion recreated on the Ritz Carlton’s private beach, complete with his open air cinema screen and 40 person hot tub. Now THAT’s what I call reassuringly expensive.
It’s a brilliant idea, honouring as it does a man considered the coolest man in the world at the time; Frank Sinatra used to call him ‘Sammy Davis Senior’. Look out for details from Stella Artois next week. And that reminds me, I must stop at the off licence on the way home to pick some up…
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