Saturday Night Fever

Tribal Boogie: Do the Social Media Dance

Saturday Night Fever

The social web’s a bit like a wedding reception. You get all sorts of people on the dance floor, from those who love it and to whom it’s a second home, to those who are clearly not enjoying themselves and are only dancing because everyone else is. And the different types of people are fairly easy to spot. Which one are you?

The wallflower: they like to watch more than to take part. Maybe they’re shy or unconfident, maybe they’re just taking it all in, listening to the beat and observing others. When they do get on the dance floor, however, they can be rather groovy.

The show off: they’re the most noticeable across the social web, throwing shapes and attracting awe from many but derision from those who know better. Less the life and soul of the party, more the embarrassing uncle.

The shuffler: you don’t know why they’re doing it and, more to the point, neither do they. They go along with whatever the crowd does, whether it’s Bon Jovi, Sister Sledge or the Macarena, but their approach doesn’t change no matter what the tune. The social web is full of them.

The dad dancer: they’re having a good time ‘getting involved with the kids’, but they clearly have no idea. You can’t really knock them for having a go, but you’re kind of grateful when they disappear off to go and chat to Great Aunt Matilda. Facebook’s just not the same when the dad dancer is online.

The clubber: the cool kids who do this week in, week out. They display total confidence, they’re on top of the beat, they pick and choose when to get involved, and they look great whatever they do. But they don’t make a show of it, it’s just who they are.

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Posted by Paul Sutton

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