Amid a massive flurry of publicity, pub chain JD Wetherspoons announced today that it is closing all of its social media accounts with immediate effect. The specific reason was unclear, but could be one of trolling, data concerns or the addictive nature of social media depending on where you read.
The ensuing media frenzy sparked lots of questions about the business value of social media and whether in 2018 companies can get by without it. I was invited onto both BBC Breakfast News and the ITV Evening News to talk about the company’s decision, so the issue was clearly high on the agenda.
My view is that Wetherspoons’ quitting its entire social media estate of some 900 profiles across Facebook, Instagram and Twitter is at best illogical and at worst bizarre and petty. [Read more…]