“Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”
On the #FuturePRoof podcast a couple of weeks back, Stephen Waddington lamented the state of the communications industry conference circuit in the UK, suggesting that we have “event fatigue” and that there are “too many organisations organising too many events”.
It may seem like an odd thing for me to write about considering I’m running Digital Download Live 2018 on 7th June, but I’m not one to hide and I think it’s a question worth addressing through the lens of someone who a) has been attending industry conferences for ten years, and b) runs a ‘conference’ himself.
Stephen’s point was to encourage event organisers to really think about what they’re putting on. And I agree with him 100%. [Read more…]