05 Mar Are we Witnessing the Beginning of the End for Facebook? [S4 E1]

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Facebook has taken a battering in the last few months from the media, from marketers and from legislators. And yet on the face of it, users don’t seem to care that much. Or do they?

In the opening episode of Season Four of the Digital Download podcast, MD of Third City PR Chris Blackwood and I debate one of the big issues of the digital marketing industry at the current time. Can Facebook survive an increasing torrent of criticism and falling user engagement? Is it already too late when it comes to marketers’ use of the platform?

Here’s what is discussed in this episode:

• Whether Facebook can survive & thrive in the face of mounting criticism
• Whether democracy is at risk due to the network’s lack of attention to election result manipulation
• Has Facebook run its course with everyone but the old?
• Is Facebook still an effective marketing platform?
• Do Facebook ads still work as effectively as they used to?
• Are Facebook targeting options now less effective?
• How much has engagement declined on Facebook for brands?
• Does Facebook now have any role as a community platform?
• To what degree has Facebook’s usage declined?
• Are Facebook’s usage stats misleading?
• How does data from WhatsApp and Instagram affect ad targeting?
• Whether people trust Facebook anymore
• Do marketers have an ethical dilemma over whether they should be using Facebook?
• Is Facebook untouchable due to its size?

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Useful Links from Today’s Show

• • • Facebook Labelled ‘Digital Gangsters’ by Report on Fake News from The Guardian
    • Former Content Moderators are Suing Facebook over PTSD and Trauma from Futurism
    • The Fallout for Facebook over Data Row from the Victoria Derbyshire Show (video)
    • 5 Ways Facebook Shared Your Data from The New York Times
    • Zuckerberg to Meet UK Minister after Damning ‘Digital Gangsters’ Report from The Verge
    • 2019 Social Media Industry Benchmark Report from Rival IQ
    • Facebook’s Promised Clear History Privacy Tool to Launch Later this Year from The Verge
    • Revealed: Facebook’s Global Lobbying Against Data Privacy Laws from The Guardian
    • ‘Facebook Coin’ Reportedly Coming in First Half of 2019 from U.Today

   

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