LinkedIn Strategy |
LinkedIn Strategy |
Strategic LinkedIn Advice & Activation
LinkedIn is no longer just a place to post company news or collect connections. It has become one of the most powerful platforms for building credibility, influencing decision-makers, attracting talent and driving commercial conversations. Used well, it can directly support organisational growth, reputation and trust.
However, a lot of companies have a LinkedIn page but no plan. They don’t understand why they have a presence and fall into the trap of posting updates with no real goal in mind. My LinkedIn advisory service helps organisations move from activity to impact.
This service is rooted in strategy, not shortcuts. I work with organisations to clarify why LinkedIn matters to them, who they need to reach, and how the platform can support wider business objectives such as growth, visibility, thought leadership or employer brand.
From there, we build a clear, practical approach that people can actually sustain.
Flexible Delivery: Training or Activation
The support I offer typically takes one of two main forms, although sometimes it can be a combination of both:
Training and Capability Building
Designed to upskill individuals or teams, these sessions focus on helping people understand how LinkedIn really works today. That includes how content is surfaced, how credibility is built over time, and how to show up in a way that feels authentic rather than forced. The aim is to give people confidence, clarity and practical skills they can apply immediately, whether to the company page they manage or to their own personal profiles.
Campaign Activation and Advisory Support
For organisations that want to make a bigger splash, I help design and activate LinkedIn campaigns aligned to specific goals, whether that’s raising executive visibility, supporting a launch, repositioning a brand, or amplifying expertise already inside the business. This often includes guidance on messaging, content structure, cadence and coordination across company pages and individual profiles, and it may include paid activation support.
Company Pages and Individual Profiles Working Together
A common mistake that I see is treating company pages and personal profiles as separate efforts. The strongest LinkedIn strategies align the two. I help organisations use their company page as a foundation, while empowering individuals – leaders, experts and spokespeople – to extend reach and credibility in a way that feels natural, not scripted.
Measurable Value, Not Vanity Metrics
Success on LinkedIn isn’t just about likes or follower counts. In fact, it’s not at all about likes or follower counts. It’s about relevance, consistency and trust.
My strategic LinkedIn advice is designed to help organisations look past vanity metrics and the intricacies of content production to ensure that they’re being noticed for the right reasons by the right people at the right time. Because if you understand exactly why you’re on LinkedIn and what you’re trying to achieve, the rest follows naturally.
If LinkedIn is important to your business, you’d like to ensure that you’re using it to its full potential and you’d appreciate some guidance to making that happen, this service is designed precisely for you
Don’t take my word for it!
Paul is a fantastic trainer because of his rounded experience and background. I really value the depth of his experience not only in digital marketing and social media, but also in public relations and more traditional communications. He understands how everything works holistically.
Kate Hartley
COO & Co-Founder, Polpeo
You may not always agree with Paul’s counsel, but you will always know he’s leading you down the right path. A communicator who has evolved with the digital age, Paul will take you out of your comfort zone, make you try new things & become less risk averse. Working with Paul will set you far ahead of your competition.
Gini Dietrich
CEO, Arment Dietrich
Working with Paul was a really refreshing moment in my career. He is a rare breed of social and digital consultant in that his straight-talking approach and unwavering commitment to not doing the expected has been game-changing. He is a hugely talented individual who is highly respected within the industry.
Kate Gibson
Managing Partner, Cirkle
