25 Jul Introducing The Autumn Sessions
After the wonderful feedback from last year’s Digital Download regional workshops and June’s Digital Download Live, I’m excited to introduce to you The Autumn Sessions, a series of workshops and masterclasses focused on arming you with the very latest thinking in digital communications strategy.
This year’s line up features six full-day regional workshops and two topic-specific masterclasses. It runs from late September through to early December, visiting six cities along the way.
All of the events are highly practical in nature, devised to boost your knowledge and confidence while also providing hands-on experience. They’re open forums where questions and conversation are not only encouraged but embraced; there’s no such thing as a silly question at a Digital Download event!
And if you’ve attended a Digital Download event before, you’ll know that collaborative working is at the fore, with the sharing of stories and experiences contributing heavily to the value that delegates take away from the day.
Regional Workshops
The six regional workshops take place in London, Bournemouth, Oxford, Leeds, Bristol and Glasgow. Each is a full day intended to cover a fairly broad mix of highly relevant social and digital communications topics. If you attended one of last year’s workshops, this year will act not only as a refresher but as a further building block.
The intention is that after the day you will be able to talk confidently to clients, colleagues or your boss about the latest developments and be be able to build and implement informed digital strategies.
This year’s Sessions have an agenda that features:
- How to adapt to the latest algorithm updates on Facebook, Instagram, LinkedIn and Twitter
- How to use detailed custom audience targeting to run effective paid campaigns on social networks
- How to build a follower base on Instagram, and how to use Stories and IGTV
- What you need to know about how artificial Intelligence is affecting communications and some of the tools you can start to use
- How voice search and podcasting are growing rapidly and how you can use audio marketing strategically for communications campaigns
- How to adapt to changes in influencer marketing to ensure you’re working to best practice
The workshops are intended to be accessible to everyone, whether you’re you’re working in-house, within an agency or are an independent consultant. They’re limited to a maximum of 14 people to ensure maximum hands-on time.
For full details on dates, locations, cost and to book tickets, click here.
“In the first week after Paul’s course I created a financial ROI of 45:1 for a client’s event using tips on Facebook marketing. I have new knowledge and extra confidence to service my clients correctly in today’s ever changing world of social media.”
Becki Rogerson, Hop PR“I bagged my first pure social media client just two weeks after the workshop. I’ve been a PR specialist for over two decades, but the workshop really gave me the confidence to know that I could also thrive in the social media space as a communications expert.”
Rachel Follett, Reach PR
Masterclasses
This year’s two masterclasses are a direct result of requests for more information after shorter sessions at Digital Download Live 2018. Each is a four-hour deep dive into the relevant topic, held at The London Art House in Islington, London.
Influencer Marketing Masterclass
The first, on 20th September, is an Influencer Marketing Masterclass run with top family lifestyle blogger and presenter Emily Leary, also known as A Mummy Too. During this session you’ll work in groups to research and evaluate influencers, devise an outreach programme and determine the most appropriate evaluation metrics, all under the watchful eyes of Emily and myself.
As well as challenging your thinking, we’ll be giving you specific invaluable insight from a number of influencers on how they work best with brands and what approaches they respond best to.
Podcasting Masterclass
The second masterclass takes place on 4th October and is a hands-on guide to creating a podcast. You’ll be walked through the entire process of recording, editing, hosting, publishing, syndicating and promoting your own podcast.
You’ll get tuition on the hardware (microphones, pop filters, mixers) and software (Audacity, Zencastr, Blubrry/Libsyn) you need to create a professional podcast, as well as learn how to get your podcast syndicated to iTunes, Google Podcasts, Stitcher, TuneIn, Spotify and other podcast aggregators.
The masterclass is limited to just 12 people working in three teams, and by the end of the session you’ll be armed with all the knowledge you need to start recording your own podcast.
To book masterclass tickets, click here.
“I loved the small group, as we could ask stupid questions without being judged! Made for a workshop feel. Really practical, actionable content and a great group size. I came away with masses of information that we can put into practice right away.”
Kate Hartley, Carrot Communications“The personal attention of the Masterclasses is lacking in other courses I’ve attended. It was an excellent day in a relaxed atmosphere.”
Donna Duggan, Independent Consultant
