Digital Download Live 2017 took place on 27th April 2017 at The London Art House in Islington.

The inaugural event was devised to provide something new to the digital communications environment. With may conferences for communications and PR professionals not adequately addressing digital technology in any detail, or being extremely passive in format, Digital Download Live was billed as the anti-conference.

Combining workshops, audience-led Q&As and lightning presentations with more standard conference sessions, the event was intended to be highly practical in nature, covering the major digital communications themes of the year.

One of the most successful sessions was a two hour digital media crisis simulation in partnership with software vendor Polpeo, where delegates worked in groups to manage a live breaking crisis across the internet.

Agenda

Digital Communications Trends

How the latest media and digital technology trends are impacting the buying cycle.

Influencer Marketing

What does PR and communications look like from an influencer perspective, and how can we adapt to work together better.

Digital Creativity

The creative aspects of digital media are as fundamental to success as the data behind that creativity, so how do we harness that creativity.

Search Engine Optimisation

How to add SEO and link-building tactics to communications activity to form a holistic strategy that Google will love.

Social Media Evaluation

What to measure in digital media that really means something to a business over and above vanity metrics like reach and followers.

Digital Media Crisis Management

How to track a breaking crisis across multiple platforms, what plans to put into place, what timing to adhere to and how to implement consistency.

Digital Marketing Strategy

How the PESO model can be used to map out and implement highly effective digital communications campaigns.

Special Guest Speakers

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