Digital Download Live 2018 |
Digital Download Live 2018 |
Digital Download Live 2018 took place on 7th June 2018 at The London Art House in Islington.
Against a rather pessimistic backdrop around the communications industry, the theme of the event was Meaningful Communications. The day investigated some of the major threats to the industry and then discussed how to counter those threats and how to take advantage of the opportunities arising from digital technology.
Among the topics discussed were the decline in consumer trust of the media and social networks, a potential crash in influencer marketing, developments in Facebook reach and the switch to dark social, the threat of AI and automation, and the rapid rise of podcasting and voice recognition technology.
Taking all of these developments into account, communications is being led down a route where messaging and brands increasingly have to mean something to people’s lives.
Agenda
Digital Communications Trends
How developments in fake news, influencer marketing, content visibility and AI are impacting PR and communications professionals.
Artificial Intelligence
Presenting new research on the potential impact of AI on the communications industry and how it will affect job roles.
Voice Search
With the Alexa and Google Home devices gaining traction among consumers, what are the opportunities for comms professionals in search marketing.
Influencer Marketing
How to best work with influencers, devise effective partnership campaigns, evaluate influencers and measure outcomes.
Facebook Advertising
A case study covering how to generate significant revenue using specific Facebook advertising strategies.
GDPR Compliance
What marketers need to understand and adapt to in order to comply with new GDPR regulations.
Podcasting
What the opportunities are for communicators due to the explosive growth in podcasting, and how to plan, publish and promote a podcast effectively.
The Impact of Technology
What are the ethical questions we need to consider when utilising technology, and what effect these will have on our day jobs.
Special Guest Speakers
Darryl Willcox
Response Source
Deirdre Breakenridge
Communications Author
Stephen Waddington
Ketchum
Emily Leary
Influencer
Jim HawkerThreepipe
Michael Taggart
FOCO
Delegate Feedback
The atmosphere at Digital Download Live was fantastic - it was really open and collaborative. Everyone was there to learn and I loved that. The egos were left at the door. The content was practical and actionable, and it was just a really refreshing event to be a part of.
Cath Lane
Catherine Lane PR
This was much more than a passive day of listening. The mix of workshops, discussions and Q&As worked really well, and the day was all the better for that. The hands-on learning was very valuable, and each speaker highlighted additional reading and practical steps I could follow, some explicitly, which was really helpful. The Digital Download approach means you get to know one another - even in a small way - and feel part the group.
Gemma Pettman
Gemma Pettman PR
Great mix of content: informal but highly informative from both a strategic and practical skill-learning perspective. I loved the relaxed 'round-table' approach, and the level of interaction between speakers and audience. There was a genuine sharing of insight and practical tips.
Delia Goldsby
Whistle PR
