Digital Download Live 2019 |
Digital Download Live 2019 |
Digital Download Live 2019 took place on 16th May 2019 at Lumiere London in Southwark.
The theme of the event was Technology v Humanity: finding a balance between using and exploiting the latest digital technology and communicating in a human-centred way that consumers respond to.
With artificial intelligence starting to tailor messages to specific individuals and voice recognition improving to the extent that we will soon be having a proper dialogue with our devices, it’s easy to lose sight of what really matters to consumers. And what matters is human connections.
The old adage of ‘people buy from people’ has arguably never been truer. We want meaningful communications from the brands we purchase that add value to the world. We want to believe that they’re contributing something good to society. We want to belong.
10% of all ticket sales for Digital Download Live 2019 were donated to Mind, the mental health charity, raising over £1000.
Agenda
Digital Communications Trends
How the latest developments in areas including voice technology and artificial intelligence are impacting PR and communications professionals.
Audio Marketing and Voice First
What we need to be doing to keep track of voice-activation technology, what type of marketing tactics work and how we can adapt our strategies.
Authority Link Building in Communications
With conventional SEO tactics no longer producing results, more comms professionals are being tasked with authority link building.
Artificial Intelligence Toolkit
How to build an AI-enabled toolkit that you can use right now to enhance workflows and be more efficient, effective and profitable.
Social Media Advertising
How to structure paid social media campaigns, how to target effectively, how to optimise results, and how to evaluate what matters.
Instagram Creativity and Influence
What creative tactics work best on Instagram and how to implement a creative strategy, and how to work best with influencers.
The Triple Bottom Line Approach to Business
Why transparency and authenticity are fast becoming something customers demand and how to adopt this in an age of technology.
Special Guest Speakers
JAMES POULTER
Vixen Labs
ANDY BARR
10 Yetis
John Brown
Don't Cry Wolf
Kerry Sheehan
AI in PR
Bronte Huskinson
'Gram Guru
Delegate Feedback
Really interesting and inspiring event with passionate speakers and not a single dud session! The intimate, un-conferencey vibe of Digital Download Live is brilliant and I absolutely loved the venue. Top notch event that just keeps on getting better every year.
Lauren McMenemy
The Content Type
Fantastic mix of speakers who gave loads of inspiration and fuel for further research. The engaging nature of the event meant it didn't feel stuffy, and the sessions had a great flow. The day was both educational and entertaining, and the different formats held my interest throughout. It was also great to meet with marketing and communications peers from different specialisms.
Hannah Sookias
Sookias Media
Excellent, excellent speakers, a great bunch of peers, and the team were so welcoming throughout the day. Digital Download Live delivered the right balance of learning, interaction, warmth and that feeling that I was with my people - it felt like being part of something special. Just a great, great day.
Antonia Taylor
Antonia Taylor PR
