The Social Media News Release (SMNR) has significant benefits over the standard press release format. For companies there’s the SEO factor, the ease of distribution, the ability to embed high resolution images and video, and the potential for sharing across the social web. And for journalists there’s the potential to gain additional information quickly and easily through embedded links, and the ability to download supporting multimedia files without having to request them. So I was somewhat amazed to discover recently that as many as seven in ten journalists and bloggers prefer to receive news releases simply via text in an email.
So where does that leave those of us working in PR? Having evangelised the benefits of the SMNR both within the agency and to clients over the last year or so, am I left with egg on my face?
[UPDATE: Read a response to this post by Adam Parker from RealWire]
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