This is just a guess, but when David Bowie wrote “turn and face the strange” in the lyrics to Changes in 1971, I don’t think he was referencing the communications industry some 47 years in the future.
But let’s withhold disbelief for just a second and assume I’m wrong. What absolutely incredible foresight the man had! Because it’s hard to imagine five words as pertinent to us today as those.
All around us things are cha-cha-changing at an incredible rate. I count myself as someone who’s at least aware of and trying to be informed about what’s happening, and yet it honestly scares the bejesus out of me sometimes what I don’t know.
Founder of Don’t Cry Wolf John Brown wrote this week that “there is something wonderfully liberating when you realise how utterly stupid you are” prior to evangelising about the benefits of ensuring you set aside chunks of time just to learn.
It’s something I completely agree with him on. It’s all too easy to keep going, head down, day after day after day, and go through an entire year without reading that book or subscribing to that podcast or attending that conference.
In the spirit of prompting you to think about what exactly it is that you don’t know, here are four vital statistics that everyone working in communications and public relations should take on board and research around. [Read more…]