16 Jan Why Blogging is Critical to Your Online Reputation

What’s the first thing you do if you want to know more about an individual? You Google them. And so online reputation management has become extremely important for anyone who wants to get ahead in their career or their business. Social media is a fantastic and relatively easy way to build a beneficial personal reputation on the web within your industry. And the recent advent of Google Author Rank has, arguably, made this even more critical.

And yet there’s an awful lot of conflicting advice about the best way to create a great professional reputation using social media channels. Are you best spending the limited time that you have writing your own blog? Or guest posting on others’ blogs and websites? Or contributing to LinkedIn groups? Or tweeting? Or getting on Google+? Or any of the other numerous social networking platforms out there?

I asked some influential people working in social and digital communications what they think. And here’s what they said…

[gigya src=”http://cdn.tagul.com/cloud.swf” type=”application/x-shockwave-flash” allowscriptaccess=”always” width=”550″ height=”400″ flashvars=”id=119033@4″]

NOTE: If you have trouble loading the Prezi, you can view it here

What are your views? Do you agree with these opinions?

[And incidentally, I’d love your feedback on this visual form of blogging using Prezi, which I’ve coined ‘Plogging’ 🙂 Let me know below…]

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Posted by Paul Sutton